When Tremco, a company renowned for its professional-grade Vulkem Polyurethane Sealant, decided to make a strategic shift from a commercial product to a retail brand, they sought a partner with a unique approach to branding and retail marketing. Spark Your Brand, known for its innovative strategies, was the perfect fit. Together, we embarked on an exciting journey to create and launch the new Vulkem Pro Series at Menard's, a leading home improvement retailer.

The Vision
Tremco's Vulkem Polyurethane Sealant had already established a strong reputation among professional builders. However, it was time to take the next step and transition from a commercial product to a retail brand. Recognizing the product's potential, Tremco aimed to expand its market reach. The goal was clear: develop a new brand that would appeal to professional builders and attract DIY enthusiasts and homeowners. Thus, the Vulkem Pro Series was born, marking a successful transition and setting the stage for future growth.

The Project
Our task was to design a comprehensive 4-foot in-line set for a line review at Menard's, featuring ten adhesive and sealant products. This involved:

• Branding: Creating a strong, recognizable brand identity for the Vulkem Pro Series that would stand out on the shelves.
• Labeling: Design informative and appealing labels that communicate the product's benefits and usage.
• Header Signs and Aisle Violators: Develop eye-catching signage to guide customers and highlight the new product range.
• Assortment and PDQ Display Packaging: Ensuring the product assortment was well-organized, and the packaging was designed for easy stocking and visibility.
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The Outcome
The project was a resounding success. Menard's was impressed with the comprehensive and attractive presentation of the Vulkem Pro Series, awarding Tremco product placement for all ten items in the adhesive and sealant segment. This placement significantly increased the visibility and accessibility of Tremco's products, opening new avenues for customer engagement and sales.

Building on Success
Riding the wave of success from the adhesives and sealants launch, Tremco saw an opportunity to expand its retail presence further. They engaged Spark for an even larger project: the development of their concrete in-line set. This ambitious project involved:

• 20 Products in an 8-Foot In-Line Set: Expanding the product range to cater to various concrete-related needs.
• Consistent Design Across Packaging: Maintaining a cohesive brand identity across various types of packaging, ensuring consistency while adapting to different formats and sizes.
• Comprehensive Rollout: Out of the 20 products, 18 were rolled out store-wide, ensuring extensive market penetration.

ConclusionThe collaboration between Tremco and Spark exemplifies the power of strategic branding and effective retail marketing. By transforming a trusted commercial product into a dynamic retail brand, we helped Tremco reach new heights in the retail sector. The Vulkem Pro Series at Menard's strengthened Tremco's market presence and set the stage for future growth and innovation.

At Spark, we thrive on turning great products into powerful brands. Whether you're looking to break into the retail market or elevate your existing presence, our team is committed to excellence and here to help you achieve your goals.