Merchandising is really one of the most important things when you have a product, either in-store or online. Each retailer or distribution wholesaler has different requirements and standards that the merchandise must meet in order to be sold in their store or on their website. Spark Your Brand understands these specific requirements and can help create your products to sell. 

How Do We Do It?

We have a deep understanding of the four ways people buy- there is the errand, the inspiration, the hunt, and the deal. Your merchandise needs to appeal to all of these buyer personas in addition to the retailer or wholesaler. 

After you appeal to the buyer personas, you need to understand how your products will be merchandised. Will they be online, in-store, behind the counter, on an end cap? The location of the product can really affect how you should be merchandising. 

Then we can help you visualize your products with renderings. We sketch your product and placement so you can see what your customers will see and then their customers too. 

Learn More About Merchandising with Spark Your Brand

If you are interested in increasing your sales through the best merchandising techniques, Spark Your Brand is here for you! You can contact us today to learn more and watch more videos like this in our video library.