Green goes to retail

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WHAT WE DID

Brand Strategy
Brand Identity
Packaging Design
Product Naming
Product Video
Retail Strategy
In-store Merchandising

Finally, a driveway sealer that won’t put your family at risk.

Aexcel paints came to us with a problem. They had an amazing formula for a soy-based, PAH-free driveway sealer but didn't know how to brand and market it, or, how to get it in front of the right people at national big box and houseware retailers. Spark* got to work to create a retail strategy, product naming, brand and awareness campaign. Ultimately the safe, environmentally friendly product found its way onto the shelves of two national big box retailers.

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Working with Spark was an absolute joy! They helped us take a product no one wanted to the shelves of two major retailers. There's no learning curve with this team and I wouldn't trust anyone else with this type of project.

- Adam Copel, Marketing Director, Aexcel

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