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From Commercial to Retail: The Successful Launch of Vulkem Pro Series at Menard’s

When Tremco, a company renowned for its professional-grade Vulkem Polyurethane Sealant, decided to make a strategic shift from a commercial product to a retail brand, they sought a partner with a unique approach to …
July 12, 2024
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Unlocking Manufacturing Success: Expert Q&A with MAGNET on Effective Marketing Strategies

We recently spoke with Magnet's Strategy, Marketing, and Sales Service Director, Dave Sluka. Founded in 1984 as a 501(c)(3) nonprofit organization, MAGNET is the Northeast Ohio partner of the Ohio Manufacturing Extension Partnership (Ohio MEP). We …
April 12, 2024
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Unleashing Video Magic: Crafting Compelling Brand Stories

In the world of modern marketing, the role of video content has become increasingly pivotal. From establishing brand identity to showcasing products, videos provide immense power in captivating audiences and conveying messages effectively. However, …
February 29, 2024
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Crafting a Standout Brand: Key Steps for Long-Term Success

In the hustle and bustle of today's business world, having a brand that stands out is like being the coolest kid in school—everyone wants to be friends with it. But, building a brand is …
February 12, 2024
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Mastering Product Placement in Retail Spaces

Effective product placement is a crucial aspect of retail strategy, influencing consumer behavior and driving sales. When done right, it can enhance the shopping experience, optimize your product's visibility, and, in turn, increase sales. …
January 19, 2024
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Amplifying Shelf Appeal: In-Store Merchandising Trends for Retailers in 2024

As the landscape of big box retail continues to evolve, mastering the art of in-store merchandising has never been more crucial. To effectively secure coveted shelf space and drive sales within these expansive retail …
January 3, 2024