At Spark Your Brand, we understand the complexities of retail merchandising and the challenges of creating impactful in-store displays. Our goal is to simplify the process for our clients, offering a seamless, turn-key service that covers everything from initial design concepts to the final production and distribution of merchandising displays. Whether you need point-of-purchase displays, custom signage, or eye-catching fixtures, we handle every step with precision and care.
Our team works closely with clients to develop creative and strategic concepts that align with their brand and retail goals. From there, we take care of design development, ensuring that each display stands out and functions effectively in the retail environment. We manage the production process with a focus on quality and detail, ensuring that everything is delivered on time and ready to make an impact in-store.
Our partnership with Level 5 for their drywall tool set at Sherwin Williams is an excellent example of our success. In 2024, Sherwin Williams ran a store test at approximately 300 locations nationwide, focusing on their drywall tool segment. Spark was brought in to develop, design, and produce the merchandising POP for the test, which included creating a fresh header and an aisle violator that stood out in-store. The results were impressive: Sherwin Williams reported a 50% increase in sales in that segment, directly attributing the boost to the improved merchandising. This success led the Sherwin Williams team to request a broader launch.
Following the test, Level 5 partnered with Spark to expand the product set and adjust the merchandising display for a larger rollout. This required collaboration with Radius 360, a company that shared the aisle space with Level 5, to make room for the expanded product offering. Together, we reimagined the space, optimized the layout, and developed a comprehensive merchandising strategy that benefited both brands. The result was a full-scale launch across over 3,000 Sherwin Williams stores, solidifying the project's success and strengthening the relationship between all parties involved.
In addition to design and production, we provide complete distribution services, delivering displays directly to stores or distribution centers. This allows our clients to focus on their core business while we ensure their merchandising materials are precisely where they need to be. With Spark Your Brand, the entire merchandising process is made simple and streamlined, offering a comprehensive solution that saves time, reduces hassle, and delivers results.
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