At Spark Your Brand, Inc. (Spark*), we’ve always been driven by one goal: delivering impactful branding and merchandising solutions for our clients. That’s why we’re excited to share some big news—Spark* has officially joined …

At Spark Your Brand, we understand the complexities of retail merchandising and the challenges of creating impactful in-store displays. Our goal is to simplify the process for our clients, offering a seamless, turn-key service …

Many businesses fear working with an outside marketing agency means losing brand control. It's a common misconception that the internal team must step aside once an agency is brought on board. In reality, a …

Retail line reviews are pivotal moments that can shape the future of your products in the marketplace. Your presentation during these reviews is crucial—it can be the deciding factor in whether your products gain, …

We recently spoke with Magnet's Strategy, Marketing, and Sales Service Director, Dave Sluka. Founded in 1984 as a 501(c)(3) nonprofit organization, MAGNET is the Northeast Ohio partner of the Ohio Manufacturing Extension Partnership (Ohio MEP). We …

In the world of modern marketing, the role of video content has become increasingly pivotal. From establishing brand identity to showcasing products, videos provide immense power in captivating audiences and conveying messages effectively. However, …

In the hustle and bustle of today's business world, having a brand that stands out is like being the coolest kid in school—everyone wants to be friends with it. But, building a brand is …

Effective product placement is a crucial aspect of retail strategy, influencing consumer behavior and driving sales. When done right, it can enhance the shopping experience, optimize your product's visibility, and, in turn, increase sales. …

As the landscape of big box retail continues to evolve, mastering the art of in-store merchandising has never been more crucial. To effectively secure coveted shelf space and drive sales within these expansive retail …