From sketch to shelf


In-store Merchandising
Retail Strategy
Concept Ideation

Complete turn-key concept from prototype to in-store display.

Bona Spray Mops make floor cleaning easy. The Bona Spray Mop for hardwood floors is an all-in-one solution to clean and reveal the natural shine of your wood floors. Bona needed a solution that could highlight their Bona Mop while being able to fit into a limited footprint within their merchandising bay. Bona wanted to increase the visibility of their mop by incorporating the brand language while calling out the features and benefits in a limited space.  



We always start with sketches for in-store display projects. This allows us to generate many ideas quickly.

Problem: Limited footprint on shelf to feature product display

Bona had a presence at Walmart but wanted to add a feature display to showcase the Bona Mop. The challenge was that the width of the mop head exceeded the available display space. A creative approach was required to effectively merchandise the product within a smaller footprint.

Solution: Create a display that merchandises the product at an angle

Spark* got to work to create a series of options to display the Bona Mop within the limited footprint. Spark* presented several options, including creating an angled display piece that would allow the product to be effectively displayed, catch the consumer's eye and fit within a limited space.

Result: Installed in over 2,000 Walmart stores, vastly improved inventory turns

Our design solution increased exposure for merchandising and met the challenge of limited space, offering more flexibility for adaptation in the market.


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